Communicating with planet-conscious families

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Thanks to everyone who joined us for our July breakfast briefing!

It was amazing to hear about the work your organisations are doing to improve their eco footprint and great to meet some old and new faces. Below are video clips of the various speakers we heard from on the day, if you’d like a recap. Please feel free to share with your colleagues!


What was our breakfast briefing about?

Increasingly, brands need to understand and appeal to consumers who make their purchase decisions not just on price, quality or even peer reviews, but on their environmental credentials. Even with a strategy in place, communicating these topics can be complex but they can also be fun and engaging, too!

Creature Media, publishers of National Geographic Kids, are experts in this field and have been for over a decade. Our breakfast briefing gave market and audience insight plus inspiration from a National Geographic Explorer and the chance to put questions to a panel of planet-conscious families.

 

Peter Johnson, Managing Director

Pete spoke on current consumer insights and sentiment towards brands and the environment and how best to communicate these topics:

 

Dan Raven-Ellison, National Geographic Explorer

Dan gave us an overview on how he successfully managed to turn London into the world’s first National Park City:

 

Family Panel Q&A

Oscar, Ayla, Evelina and their planet-conscious parents answered questions on their home life and consumer habits: