We’re often approached by brands looking for help communicating a complex message to a family audience — one such example was Covestro in 2018…
Our aim was to inform and expand the current thinking around plastic. Polymer-maker Covestro wanted to show the world that actually, not all plastic is bad. In fact, some of it is very necessary! From car dashboards to medical equipment, this is a substance we cannot (at the moment) completely erase from our lives.
What we did
We created a multi-platform campaign (including a competition) which covered topics from the history and importance of plastic, to how it can be used responsibly.
We were able to successfully communicate that plastic is an important enabler of innovation, whilst reminding readers of the detrimental effects of single-use plastics on our planet.
The competition gave readers the chance to win a Chem C3000 science kit, a school visit from a Covestro scientist and a member of the National Geographic Kids Digital Editor team, plus STEAM funding for their school!